Sales and Marketing Automation and Operations Consulting

Evolve your marketing strategy by introducing automation and analytics into your campaigns.

Delayed responses and excessive drip emails can damage your brand. Learn to analyze engagement behavior, build targeted audiences, and craft timely messages that resonate while keeping your brand and domain intact. Optimize your workflows by evaluating performance and conversions to refine what works and revamp what doesn’t.

HubSpot Marketing Software

We equip marketing teams to fully leverage HubSpot's Market Software platform. Our services drive action—building campaigns, segmenting audience lists, generating engagement reports, and creating workflows that keep your database clean and compliant. With these tools, companies can effectively respond to prospects and quickly deliver personalized outreach that keeps engagement strong.

Google Analytics 4 & Google Tag Manager Implementation

We empower marketers to analyze website engagement, identify and target key audiences, and integrate tools like Google Tag Manager to boost lead conversion and campaign performance, delivering clear ROI. Our services also include seamless integration of essential platforms like HubSpot, LinkedIn Advertising, and RB2B (retention.com), using advanced scripts. These solutions help businesses understand their website visitors, analyze engagement, and enhance discoverability for their target audience.

Process Documentation and Training

In The Lone Star believes sales, marketers and operations teams should be empowered to manage and troubleshoot the tools they use. We provide comprehensive documentation and training on all integrated tools and services, ensuring your team can confidently handle any minor issues that arise.

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